Do you have a website for your business? When was the last time you updated it or checked how accessible it was?
The ways that people find businesses are constantly evolving, and just having a website is no longer enough to get found by your customers. You need to have a website that works for both you and your potential clients.
If you’re wondering if you need a new business website, then keep reading for these five signs that it’s time for a revamp!
1. Outdated Website Design
If you’re still using a website design that’s more than a few years old, there’s a good chance your website is looking dated. And if your website looks dated, it probably doesn’t reflect well on your business. In fact, it might be giving customers the impression that your business is behind the times.
Just because your website design is outdated doesn’t mean you need to scrap your website and start from scratch. A new design can give your website a fresh look and make it more user-friendly. Plus, it can help you stand out from the competition.
The slicker your design, the more likely viewers are to stay engaged. Here are four signs that it might be time for a website redesign:
- Design more than 3 years old
- Doesn’t look or feel modern
- Difficult to navigate
- Slow and clunky interaction
If you notice any of these signs, we recommend contacting this website design service for the help you’re looking for.
2. Poor User Experience
If your website is slow, hard to navigate, or just doesn’t look good, users will notice, and they won’t be happy. In fact, they may even leave your website if the experience is poor enough. This can lead to a loss in business and a decline in your website’s ranking.
You can avoid this by regularly testing your website’s user experience. Use tools like Google’s PageSpeed Insights to check how fast your website loads on different devices and browsers.
If you find that users are frequently leaving your website without taking any desired actions, that’s usually a sign that you need to update your design. In general, you should always check in on how users are interacting with your website – it’s the best way to gauge whether or not it needs a redesign.
3. Lack of Mobile Optimization
More people use their mobile devices to access the internet than ever before. That’s why it’s so important for your website to be easy to use on mobile devices. If it’s not optimized, that’s a problem.
A recent study found that 57% of people would not recommend a business with a poorly designed mobile website. In addition, nearly half of all mobile users said they would leave a website that was difficult to use.
And, most importantly, search engines today rank pages based on their mobile optimization. In other words, if your web page isn’t optimized for mobile devices, you might not even show up in your customer’s search results.
There are a few things you can do to optimize your website for mobile devices. First, make sure your website is responsive. That means it will automatically resize and adjust to fit any screen size.
Second, make sure all of your content is easy to read and navigate on a mobile device. And third, use a mobile-friendly platform that allows you to view your website before publishing it for people to use.
This can help you avoid future issues.
4. No Blog or News Section
Not having a blog or news section on your website means you can’t properly educate your consumers about your products or services. This is a huge mistake, as it leaves a lot of room for misunderstanding and misinterpretation. In addition, a blog can help you build a dedicated following and rank higher on search engines.
Your website should be the one-stop-shop for all information related to your company. Make sure to keep it updated with fresh, new content regularly. By doing this, you can keep your consumers up-to-date on what’s going on with your company, as well as educate them on industry news and trends.
Your clients will feel more confident that you’re staying on top of industry trends and giving them the latest products and services.
Not having a blog or news section on your website means that you’re missing out on a huge opportunity to connect with your consumers. Make sure to add this important piece to your website today!
5. Inaccurate or Outdated Content
Part of having a successful online business is staying engaged with your client base. Let them know when you’re closed or any changes to your service list.
If your website is outdated or has information about your company that’s no longer true, it can make new customers feel duped and damage your business’s reputation. Take the time to make sure your information is updated and accurate so there are no miscommunications.
Why You Might Need a New Business Website
In the modern age, your website is your primary tool for building a solid customer base. So, if your business website is outdated, unresponsive, or cluttered, it can be impacting your bottom line.
This article outlined five signs that you need a new business website. If you are experiencing any of these problems, it is time to consider a redesign.
To learn more tips for small business owners, read some of the other posts we’ve created in this section for readers like you!
